Parents reviewing a college savings plan with their teenage child and a financial advisor

College Planning

Fund Their Future Without Sacrificing Yours

Education is one of the most meaningful investments a family makes — and one of the most complex. We build a college funding strategy that works alongside your retirement plan, not against it.

Key Challenges

College Costs Keep Climbing — and the Rules Keep Changing

Families that wait or rely on guesswork often find themselves underprepared, overpaying, or inadvertently hurting their financial aid eligibility.

Rising Cost of Education

College costs have outpaced inflation for decades. Without a proactive savings strategy, the gap between what families have and what they need widens every year.

Saving vs. Retirement

Overfunding education accounts at the expense of retirement savings is a common mistake that's hard to reverse. Balance between the two goals requires intentional planning.

Financial Aid Complexity

Asset ownership, account types, and timing of distributions all affect FAFSA calculations — often in ways that surprise families who haven't planned ahead.

Starting Too Late

The compounding advantage in a 529 plan is substantial over 15+ years but diminishes quickly when families start saving in high school.

Choosing the Right Vehicle

Between 529 plans, Coverdell accounts, UTMA accounts, and Roth IRAs, selecting the right savings vehicle for your situation requires careful analysis.

Our Process

How We Work With You

1

Discovery

We map every income source, account, expense, and goal to understand your complete financial picture.

2

Analysis

We model scenarios across market conditions, tax strategies, and timing to find the optimal path.

3

Strategy

We deliver a clear, written plan with specific, actionable recommendations.

4

Ongoing Review

We meet regularly to adjust for life changes, tax law updates, and market conditions. Your plan evolves with you.

10+ Year
Audited Track Record
$1.1B+
Assets Under Management
98%+
Client Retention Rate
CFA/CFP®
Credentials
Heirloom advisor presenting a 529 savings projection to a family

Heirloom's Approach

A College Plan That Fits Inside Your Larger Financial Picture

We don't treat college planning in isolation. Your education funding strategy is designed alongside your retirement plan, tax strategy, and estate goals — so every dollar you save works as efficiently as possible.

  • Colorado 529 plan optimization including state tax deduction analysis
  • Savings rate and account titling for optimal financial aid positioning
  • Superfunding and lump-sum contribution strategies for grandparents
  • Multi-child coordination and sibling account planning
  • Rollover-to-Roth flexibility planning for unused balances
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Frequently Asked Questions

Questions, Answered

How does Heirloom approach college planning for families?

College planning at Heirloom starts with understanding a family’s goals—whether the focus is helping children, grandchildren, or both. The objective is to reduce future student debt while integrating education funding into the broader financial plan so it supports, rather than competes with, retirement and legacy goals.

Why does Heirloom often recommend 529 plans for college savings?

529 plans offer flexibility, long-term growth potential, and control. Contributions can be invested in age-based strategies that automatically become more conservative as college approaches. Funds can be used for college, certain K-12 expenses, trade schools, or transferred to siblings or future generations if not fully used.

What happens if a child doesn’t use all of the money in a 529 plan?

Unused 529 funds are not lost. They can be reassigned to siblings, passed down to future beneficiaries, or—under certain rules—rolled into a Roth IRA for the beneficiary. This allows college planning to double as a long-term wealth-building tool rather than a single-use account.

How do college savings choices affect financial aid eligibility?

Account ownership matters. Assets held in a child’s name—such as UTMA accounts—can negatively impact financial aid eligibility, while parent-owned 529 plans are often treated more favorably. Heirloom helps families understand these rules in advance to avoid unintended consequences when applying for financial aid.

How does Heirloom decide between a 529 plan and other savings options like UTMAs?

The decision depends on flexibility, control, and family dynamics. UTMA accounts become irrevocably the child’s at adulthood, which may not be ideal in every situation. 529 plans allow families to retain control while still offering multiple education-focused and long-term planning benefits. Heirloom evaluates these options within the context of each family’s broader financial plan.

Are You on Track to Fund the Education They Deserve?

Schedule a free strategy session and we'll show you exactly where your college savings stands, what adjustments will make it more efficient, and how it fits with your retirement timeline.

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